Works in Progress
PITCH TO FwB.WIP
An Editorial Venture Into the Undefined
One of the things that makes Web3 so vital and exciting is that as fast as everything is moving, we still don't know where it's going. And as Friends With Benefits continues to expand, we want to use our editorial platform WORKS IN PROGRESS to bridge the gap between Web2 and Web3 for cultural creators and maintainers. Some of the brightest ideas within the space may dim over time, while others that seem laughable for now could very well end up defining the future. We embrace the messy nuance of it all, and whether you're a Web3 expert or skeptic, hope we can serve as a light along the way.
We are seeking pitches for essays, reported features, profiles, and other thoughtful storytelling that analyzes the advancement of Web3 through a cultural lens, particularly as it affects the creative class: designers, developers, musicians, and artists of all disciplines.
Our team is eager to support writers by way of a collaborative editing process, competitive rates (issued on chain in a combination of USDC and $FWB), and using the implicitly aligned incentives of the FWB token and community to bolster the voices of those who contribute.
We're looking for astute observers, tenacious reporters, ambitious innovators, and voices with unique perspective to share.
What we are looking for:
  • Essays exploring timely issues at the intersection of Web3 and culture, including but not limited to: art, music, design, fashion, food, creative economies, DAO spaces, and community-building and governance. This could mean responding to a newsworthy or controversial event in the space, making an argument for how Web3 could (or shouldn't) be used in the future, or examining historical precedents that can shed light on Web3's present. Pieces critiquing specific applications of crypto in culture are welcome — as you can show us that you have done your research and are genuinely engaging with the material at hand.
  • Reported pieces about trends, events, or institutions within Web3 that either bring new, important information to light, or offer context absent from mainstream media coverage. Maybe that means writing about the fallout after a scammer has absconded with millions from a project. Or giving us the inside scoop on why Snoop Dogg is always rapping about NFTs. Did you find Satoshi? Pitch us.
  • Profiles of interesting cultural creators and maintainers within Web3. Pitches should either explain how this person represents a larger trend within Web3, or convince us why they are so interesting that it doesn't matter. We are especially interested in profiles that center members of historically marginalized groups.
  • Oral histories of significant projects, events, or communities within Web3 whose stories would be best served by spotlighting a mosaic of voices. Think of these as primary sources for when (if?) someone writes the definitive history of Web3 — the who, what, where, when, how and why, as explained by the people involved.
  • Stories that lightly mix these categories.Think: an essay that features quotes from expert sources, a profile that centers around one project but brings in outside voices, or a reported feature where the writer occasionally injects their own perspective. Just make sure that your pitch makes it clear how this would play out on the page.
What we are not looking for
  • Pitches that are simply stating your interest in a topic. We are looking for stories that bring a fresh argument, angle, or narrative approach to the table.
  • Stories that have no connection at all to Web3. That said, we do welcome stories that are not strictly Web3-focused if you can convince us that they speak to broader conversations that are occurring within Web3 and DAO spaces.
  • Stories about crypto that have no connection to our core focus on cultural creators and maintainers, creative economies, and communities.
  • General copywriting, service content, or advice columns about Web3.
Submit your pitch using the embedded form below. In order to be considered by our editorial team, pitches must contain the following elements:
  • A suggested headline
  • A brief summary of your idea
  • The format you have in mind (essay? profile? reported story?) and, if applicable, a list of potential sources
  • A bit of info about yourself and any relevant experience, including links to past published work — this could be anything from a post on your personal blog or a piece published by a known publication, as long as it shows us that you know how to write :)

If there's interest in developing your pitch into a piece, a member of our editorial will reach out to discuss direction as well as establish a word count, set a deadline for copy, and offer a rate. Again, our editing process is a collaborative one, so you can expect lots of back-and-forth to nurture your idea and get the piece into its best possible shape.

Once the story goes live, our team will promote it on our social feeds and mailing list, and you can count on your Friends™ in the community to boost the signal even further.